Influencer Marketing

Strategically led influencer marketing initiatives across Instagram, TikTok, Facebook, and more to drive authentic brand awareness and measurable results for hospitality and tourism clients. Managed the full process, from start to finish, including researching and vetting creators through tools like HypeAuditor to manual engagement analysis, ensuring all partnerships were credible, on-brand, and aligned with campaign objectives. Built and maintained influencer databases of 300+ creators, handled end-to-end outreach and negotiation, and coordinated deliverables to maximize reach, impressions, and engagement. Experienced in activating influencers for event promotions, giveaways, and general partnerships that generated consistent, high-quality content and measurable ROI, as well as collecting analytics and compiling detailed post-campaign reports to evaluate performance and inform future strategy.

Hilton Richmond Downtown

and Gather & Hem

Researched and secured, and partnered with food & travel influencer @tastesoftheunion (37.5k combined followers) for a weekend Richmond staycation experience highlighting Hilton Richmond Downtown and its on-site cocktail lounge, Gather & Hem. Managed influencer coordination, itinerary development, and on-site experience logistics. Campaign deliverables included two Instagram Reels (one for the hotel and one for the bar), two TikToks, and a custom tracking link that drove measurable engagement and bookings. Content reached over 15,551 Instagram accounts, garnered over 1,488 total engagements, and garnered over 40,796 total views, positioning Hilton Richmond Downtown as a go-to local staycation destination in Richmond’s social landscape.

SpringHill Suites by Marriott

Navarre Beach

Identified and partnered with a local family influencer @passthewipesandvino (396.4k combined followers) in the Emerald Coast market to showcase Springhill Suites by Marriott Navarre Beach and its on-site milkshake bar, Whitecaps Sweets and Treats. Her milkshake Reel featuring her daughters went viral, surpassing 1.6M views and over 16,166 engagements, while a second Reel highlighting the hotel itself earned over 23,000 views and over 613 engagements. Her Instagram stories added another 23,000+ impressions. The campaign also included a custom booking link that drove over 460 clicks directly to the Marriott website, generating measurable results. This collaboration leveraged a key local influencer to create authentic, family-focused content that resonated strongly with the target audience.

Multi-Client Influencer Campaign:

Emerald Coast

Hosted a high-profile influencer, @blondeswhoeat (897.1k combined followers) from Dallas, Texas, a feeder market for the Emerald Coast area, across 12 clients in the area, including three hotels/property rental clients and nine dining establishments.

The campaign was executed around the inaugural Summer of Seltzer Festival at The Island Resort to strategically drive visibility and brand awareness for the new event in the market. This influencer partnership required complex, delicate coordination: I crafted a multi-client itinerary, secured the influencer, managed negotiations and contracts, handled payments, and ensured seamless execution across all touchpoints. In addition, the influencer hosted a giveaway with several of the clients, further amplifying engagement and audience reach. The influencer produced content highlighting each location, including Instagram Reels, Instagram Stories, and TikToks, reaching over 1.1M total views, over 27,161 total engagements, and generating over 502,400 Instagram Story impressions.

By successfully managing all aspects of this multi-client activation, from fly-in logistics to content approvals, I demonstrated the ability to maximize influencer impact and amplify a new market event across multiple hospitality and restaurant partners in one cohesive campaign.

Seagrove Village

Market Café

Partnered with a top-tier foodie influencer @marquaythegoat (7.5M combined followers) to celebrate the 75th anniversary of Seagrove Village Market Café, the first restaurant on 30A. The campaign highlighted the George-normous po’boy, a giant, 4.5-pound po’boy that was created to celebrate the 75th anniversary, with the influencer participating in the po’boy eating challenge. The influencer created content across Facebook, Instagram, and TikTok that showcased the restaurant’s history, menu, and dining experience. The content drove awareness, encouraged visits, and included measurable results by reaching over 128,200 total views and generating over 16,020 total engagements, and increasing reach to users across all three platforms. This partnership successfully amplified the anniversary milestone to a broader, foodie-focused audience outside the local market.

Hilton Baton Rouge

Captiol Center

To showcase Hilton Baton Rouge Capital Center as a top summer destination in the area, we hosted @wheretogeaux225 (47.5k followers), a prominent local lifestyle and foodie influencer, for a one-night staycation and dining experience at their speakeasy, The Tunnel. The campaign highlighted the hotel’s standout features, including The Tunnel and the rooftop pool with sunset happy hour, while also encouraging locals to purchase day passes to enjoy the pool experience throughout the summer season. The influencer created content on Instagram, reaching over 14,300 views, generating over 1,685 engagements, and over 8,440 Instagram Story impressions, effectively positioning the hotel as a premier staycation and The Tunnel as the speakeasy summer hotspot.